The National Car Rental Company

by Sammy Maseko

The National Car Rental is one of the oldest and the pioneer in the car rental business. For over 56 years National car Rentals has been introducing new services to keep its customers happy and is famous for the one way rental scheme where customers drop the car off at a different depot.

To maintain their position, NCR brought in a computer system second to none which has simplified the procedure of renting a car whether online or over the phone. Since the airline industry deregulation in 1976, causing an increase in airline travel costs, national car rental gave flat rates for car renters, who chose renting cars rather than flying.

With the rise of the business traveler, NCR were quick to see the potential and one of the early pioneers of the corporate business account. Through this program, National has focused on the corporate traveler more so than any other company and it was also the first in the rental industry to start a frequent renter program. A by-product of using computers meant that they were able to introduce the paperless car rental system, termed the Emerald Club and Paperless Express Rental Agreement. The Emerald Aisle program enables customers to select the cars that they want, with paperless ease, bypassing the rental counter, and getting them on their way faster and more efficiently. Another scheme initiated from this was the Choice Rental Process which meant that a customer could reserve whatever car he wanted combined with QuickRent which gave the customer the same freedom to miss the rental counter as The Emerald Asile did as long as they booked online.

In fact the number of affiliations that National Car Rentals has is growing all the time and just shows how important their customer relations are. Frequent flyer miles programs are a useful tool for the regular traveller and companies like Air Canada, Air Miles, Air France, Alaska Airlines, Alitalia, America West airlines, American Airlines, ATA airlines, Delta Airlines, Continental Airlines, Frontier Airlines, Hawaiian Airlines, Iberia airlines, Midwest airlines, Lanchile, United Airlines and Northwest airlines now have an affiliation with National Car Rentals.

To add to their ever growing portfolio, the hotel group Coast Hotels has also made arrangements with them.

American Express and Hilton Hotels are another two very large organizations that have made special arrangements for NCR customers.

Aside from all the discounts a features that you will acquire through their affiliates, National Car rentals offer a wide range of vehicles for you to choose from. The classes of cars that you could possibly rent form national cars are endless; the types of vehicles that you’ll be able to rent are classified as subcompact, compact, intermediate, full-size, premium, luxury, sports utility, Mini van and convertible.

Just like other companies, they also have regular promotions and The Last Minute Special is unusual as each NCR office has a different offer on for their customers. Another of these is the Book Ahead Special which gives a discount for customers that book as early as possible online. Using the internet to book your car has meant a whole host of offers with tow other special offers like the previous but one is for sports utility vehicle and mini-van rental with the other for those who only want the car over a weekend period.

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